Nicole Ashton
I am a content marketing professional with a background in journalism. I have more than two years of professional consumer-oriented copywriting experience and have written engaging copy for promotional print assets as well as SEO-optimized copy for web articles, landing pages and other channels.
Experience
2022 - Present
Communications Analyst |
Kyrene School District
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Analyzed social media and website engagement to help support best practices for recruitment/retention.
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Led work of school staff assigned to update calendars, set expectations for event communication.
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Created content and analyzed impact on District social media, website and other platforms (print, digital, video).
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Regularly visited school sites for event coverage, photography and other promotional purposes to support creation of media releases, newsletters, web content and other messaging as needed.
2020 - 2022
Career and Professional Development Program Coordinator |
Walter Cronkite School of Journalism and Mass Communication
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Coordinated and executed over a dozen virtual & in-person events connecting students with Phoenix media internships and jobs nationwide.
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Revised over 100 undergraduate & graduate student resumes for clarity & media-industry relevancy.
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Designed engaging PowerPoint presentations for dozens of career development sessions for students & alumni.
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Hired, trained & coordinated the work of two student workers in a remote, digital environment.
2018-2020
eCommerce Marketing Copywriter |
WR Group., Inc.
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Shepherded overall content marketing strategy by creating engaging content for a diverse collection of more than 20 wellness brands.
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Developed revitalized copy strategies for multiple brand redesigns on packaging, brand websites, social media & marketing collateral such as product sheets, brochures and sales decks to shape product experiences.
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Wrote 100+ blogs that distilled complex, nuanced logic into relatable language to tell brand stories, educate consumers & drive traffic to BIOVEA.com, other house-brand sites.
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Ensured all marketing collateral & brand assets were organized, current & compliant with highly regulated FDA guidelines by working cross-functionally with product development, sales, design & legal departments.
2018
Marketing Copywriter |
G/O Digital
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Researched, developed & wrote engaging copy for over 230 pieces of content including social media & blog posts, infographics, promotional copy & optimized website landing page content for search engines.
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Delivered quality content to a diverse portfolio of clients from the home-improvement, healthcare, automotive, moving & law sectors while in a fast-paced, results-driven environment.
2017
Digital Production Intern |
azcentral.com & The Arizona Republic
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Collaborated across multiple teams with reporters, photographers and editors to produce high-quality stories online.
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Analyzed reader metrics with tools like ChartBeat to determine story placement on community pages.
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Copyedited stories for AP Style prior to publication and collected assets to create a visually appealing stories