Nicole Ashton, CPRW

A career development professional with a background in journalism and content marketing. Extensive experience planning and executing in-person and virtual career development, networking and career fairs to connect students with media professionals and alumni. Has spearheaded marketing content development for multiple consumer product rebranding campaigns.

Experience

2020 - Present

Career Services Program Coordinator
Walter Cronkite School of Journalism and Mass Communication

  • Coordinated over a dozen virtual interview events to connect students with Phoenix-based media internships.

  • Revised over 100 undergraduate & graduate student resumes for clarity & media-industry relevancy.

  • Conceptualized, executed & led dozens of career development sessions for students & alumni to help them increase their marketability.

  • Hired, trained & managed a team of two student workers in a remote, digital environment.

  • Digitized & streamlined internship paperwork process & significantly reduced reporting errors, information gaps.

2018-2020

Marketing Copywriter
WR Group., Inc.

  • Shepherded overall content marketing strategy by creating engaging content for a diverse collection of more than 20 wellness brands.

  • Developed revitalized copy strategies for multiple brand redesigns on packaging, brand websites, social media & marketing collateral such as product sheets, brochures and sales decks. 

  • Wrote 100+ blogs to tell brand stories, educate consumers & drive traffic to BIOVEA.com, other house-brand sites.

  • Ensured all marketing collateral & brand assets were organized, current & compliant with FDA guidelines by working cross-functionally with product development, sales, design & legal departments.

2018

Marketing Copywriter

G/O Digital

  • Researched, developed & wrote engaging copy for over 230 pieces of content including social media & blog posts, infographics, promotional copy & optimized website landing page content for search engines.

  • Delivered quality content to a diverse portfolio of clients from the home-improvement, healthcare, automotive, moving & law sectors while in a fast-paced, results-driven environment.

  • Improved editing skills by proofreading teammates’ work in a timely manner.

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602-543-4287

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