Nicole Ashton

I am a content marketing professional with a background in journalism. I have more than two years of professional consumer-oriented copywriting experience and have written engaging copy for promotional print assets as well as SEO-optimized copy for web articles, landing pages and other channels. 

Experience

2022 - Present

Communications Analyst 
Kyrene School District

  • Analyzed social media and website engagement to help support best practices for recruitment/retention.

  • Led work of school staff assigned to update calendars, set expectations for event communication.

  • Created content and analyzed impact on District social media, website and other platforms (print, digital, video).

  • Regularly visited school sites for event coverage, photography and other promotional purposes to support creation of media releases, newsletters, web content and other messaging as needed.

2020 - 2022

Career and Professional Development Program Coordinator | 
Walter Cronkite School of Journalism and Mass Communication

  • Coordinated and executed over a dozen virtual & in-person events connecting students with Phoenix media internships and jobs nationwide.

  • Revised over 100 undergraduate & graduate student resumes for clarity & media-industry relevancy.

  • Designed engaging PowerPoint presentations for dozens of career development sessions for students & alumni.

  • Hired, trained & coordinated the work of two student workers in a remote, digital environment.

2018-2020

eCommerce Marketing Copywriter |
WR Group., Inc.

  • Shepherded overall content marketing strategy by creating engaging content for a diverse collection of more than 20 wellness brands.

  • Developed revitalized copy strategies for multiple brand redesigns on packaging, brand websites, social media & marketing collateral such as product sheets, brochures and sales decks to shape product experiences.

  • Wrote 100+ blogs that distilled complex, nuanced logic into relatable language to tell brand stories, educate consumers & drive traffic to BIOVEA.com, other house-brand sites.

  • Ensured all marketing collateral & brand assets were organized, current & compliant with highly regulated FDA guidelines by working cross-functionally with product development, sales, design & legal departments.

2018

Marketing Copywriter |

G/O Digital

  • Researched, developed & wrote engaging copy for over 230 pieces of content including social media & blog posts, infographics, promotional copy & optimized website landing page content for search engines.

  • Delivered quality content to a diverse portfolio of clients from the home-improvement, healthcare, automotive, moving & law sectors while in a fast-paced, results-driven environment.

2017

Digital Production Intern |

azcentral.com & The Arizona Republic

  • Collaborated across multiple teams with reporters, photographers and editors to produce high-quality stories online.

  • Analyzed reader metrics with tools like ChartBeat to determine story placement on community pages.

  • Copyedited stories for AP Style prior to publication and collected assets to create a visually appealing stories